Safal is the largest organised retail network of fruits and vegetables in the National Capital Region of India. Currently it operates over 400 retail outlets in the NCR region.Safal is owned by Mother Dairy, a subsidiary of the National Dairy Development Board. Safal was started in 1988 as an Indian government initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to the National Dairy Development Board, as they had similar experience in the related sector of milk. Safal’s supply chain covers 16 states, around 50,000 farmers and over 200 farmer associations.

Safal’s product range includes innovative options such as frozen peas, frozen mixed vegetables, frozen sweet corn, and frozen jackfruit, establishing itself as a pioneer in the frozen vegetables segment across India. Recently, Safal expanded into diverse categories like unpolished pulses, frozen snacks, tomato puree, and honey, all while maintaining a commitment to delivering high-quality products.

As the premier retail chain for fresh fruits and vegetables in Delhi, Safal currently operates around 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, and Gurgaon. In addition, it has 23 retail outlets in Bengaluru, collectively serving over 1.5 lakh customers daily. Safal offers an extensive range, comprising approximately 120 SKUs of fresh fruits and vegetables. Moreover, Safal offers a diverse selection of value-added products, Dhara products, and Mother Dairy products.